Technical SEO

Technical SEO guidance for crawling, indexing, site performance, images, and dependable storefront foundations.

Core Web Vitals cards showing good thresholds of 2.5 seconds for LCP, 200 milliseconds for INP, and 0.1 for CLS

Core Web Vitals for Shopify: A Practical Image and Performance Guide

August 12, 2026

Core Web Vitals reflect how real shoppers experience loading, responsiveness, and layout stability. Learn how to diagnose Shopify performance and improve images, theme code, and app behavior without chasing a perfect lab score.

Diagram showing a primary Shopify product URL connected to collection, variant, filter, pagination, and tracking URL patterns

Technical SEO

Shopify Crawlability and Indexing: A Practical Canonical URL Guide

August 12, 2026

Shopify stores can expose several URLs for similar content. This practical guide explains how to keep important products discoverable, interpret canonical signals, and handle filters, variants, pagination, and other duplicate URL patterns.